BRANDISH
Welcome to BRANDISH - the podcast that quenches your thirst for behind-the-scenes stories of legendary beverage brands and the people building them. Join us as we chat with the innovators, disruptors, and category creators of the beverage world. From the blazing hot newcomers like Liquid Death to iconic household brands like AriZona, we'll dive into the tales of how these brands were built and what it takes to succeed in the cutthroat beverage world.
BRANDISH
Just Ice Tea
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Dan Baum
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Season 1
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Episode 3
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Dan and Matt talk to Seth Goldman, Founder of Just Ice Tea. Seth recounts how selling his beloved and wildly successful organic tea company, Honest Tea, to Coca Cola and then having them decide to shut it down became the catalyst that led him to finally found Eat The Change, and eventually, Just Ice Tea.